In a strange turn-about, AdBlock Plus will now allow “acceptable ads.”  Why?

Starting with Adblock Plus 2.0 you can allow some of the advertising that is considered not annoying. By doing this you support websites that rely on advertising but choose to do it in a non-intrusive way. And you give these websites an advantage over their competition which encourages other websites to use non-intrusive advertising as well. In the long term the web will become a better place for everybody, not only Adblock Plus users. Without this feature we run the danger that increasing Adblock Plus usage will make small websites unsustainable.

It’s an interesting idea.  It allows users to support their favorite sites, without having to deal with obnoxious advertisements.  This also encourages sites to only choose these acceptable or not-obnoxious ads.

(hat tip: Linear Fix)